The Dynamic Aspect of Advertising

What excites me the most about advertising is that it is constantly in motion. It is a field that doesn't slow down for anybody and is always moving forward. I know many people who go to work everyday and do the same thing for the rest of their life. In the world of advertising that is hardly ever the case. People change, technologies change, societies change. And because of this people in the advertising industry change to meet those new demands. For some people this might scare them and take them out of the comfort zone, which is fine. But I consider it the ideal industry because I will never be stuck doing the same thing over and over again for the rest of my life.