Truth Well Told

When looking at different advertising agencies I wanted to find something that was different. Something that just wasn't about the clients they represent, but something that made the agency itself stand out. That is when I came across McCann-Erickson. Not only do they represent some of the most successful brands such as Coca-Cola, Nestle and Ikea, they have a campaign called "Truth Well Told". This really sets them apart from other agencies because they are finding new ways to connect to the consumer. 

McCann-Erickson has several different truth campaigns or studies as they call them that they are currently working on. I want to focus on the four of the most recent. The first study is called The Truth About Advertising. This is basically a study about learning what the consumer actually thinks about the advertising industry instead of the industry assuming what the consumer thinks about them. This research will allow them to understand what the consumer wants and in turn will help their brands cater to those wants and needs.

The second truth study is The Truth About Connected You. This is essentially a study to see how the consumer connects with the advertising agency through technology. In an age of social media and constant change in technology, the ad industry must stay ahead of the latest media trends so they can best relate to the consumer.

The third study is The Truth About Wellness. Of all the studies that McCann-Erickson does, this is my favorite. They surveyed thousands of people all over the world and asked them what wellness meant to them. This gave them information to help their clients reach a constantly growing market that is health conscious. With an ever-growing health market, it is extremely important for the advertising industry to stay on top of what the consumer wants and this study gives there brands an edge in this area.

The last study that I am going to look at is The Truth About Politics. This study is to see how people view politics today. They want to know if people trust the information they are getting from their leaders and news sources. And depending on the level of that trust they want to know that if the opinions of certain brands will change that trust level. This is all about the advertising industry trying to figure out where to cross the line and knowing how much is too much.

I'm sure other advertising agencies conduct research just like McCann-Erickson does, but what I like about McCann Erickson is that they made a campaign out of these studies. They are showing the consumer that they want to be in touch with them. This I believe gives them credibility and what makes them my favorite ad agency.