The Surfrider Foundation is a fantastic organization that is dedicated to preserving our beautiful California Coastline. Founded back in 1985 by Glen Hening, a history teacher and Ventura local who was inspired by the 1984 Olympic Games. He then founded the organization to "make a statement about the extraordinary character of riding waves and to provide a way for waveriders everywhere to take an active role in shaping the future of something we love with a passion". The Surfrider Foundation has now blossomed into one of the premiere environmental organizations that is doing some wonderful things to protect what is left of our coastline.
This post is not however about the foundation exclusively but rather how they implement social media into their advertising campaigns. First off they have the usual suspects, Facebook and Twitter which they use to connect with their supporters and networking purposes. They also have used platforms such as Youtube to create videos that inspire people to join there cause. Another platform they have used is Kickstarter to raise money for a documentary about preserving the last twenty miles of unprotected California coastline. Here is a link to the preview of the documentary.
The Surfrider Foundation also uses more unconventional forms of social media such as podcasts to further connect with their demographic. When analyzing why they use these platforms I realized it was because they are a grassroots organization and what better way to start a movement then to connect with your supporters through unconventional advertising platforms.
No comments:
Post a Comment