Thoughts and Reflections

Being a transfer student and this being my first semester here at San Jose State I wasn't sure what to expect in terms of what the advertising program would be like. I must say that because of these blogs and lectures I am even more excited about the advertising industry than I was before. From learning about different ad agencies to learning how racial stereotypes affect the advertising industry. 

I think what I am most excited about is how social media is disrupting the mainstream advertising industry. With the introduction of Facebook and Twitter, companies are forced to connect with consumers on a whole different level. The consumer can now directly interact with huge corporations. This has led to increased accountability and transparency.

With advertising being my major I already had a passion for this type of work. Now, I am even more motivated to pursue a career in advertising. Not only because I have a distinct passion for it, but when applied properly, it can be used for great things.